Get Free Traffic From Social Networking

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What is social Networking?

In the broadest of senses, social networking can be defined as an online community of people who share similar interests, likes, or activities. These sites are web or internet based, and they provide the community the ability to communicate with one another through various platforms, such as email, instant messaging, bookmarking, or web based platforms.

There’s been such a buzz over the past few months about Web 2.0 or some of its other names like Social Networking or Social Marketing. You’ve heard all the names: MySpace, Twitter, Facebook, Squidoo, but you don’t really understand how to leverage those sites to drive traffic back to your website.

Traffic to these sites is immense. How big you ask? In going to Alexa, I pulled up the traffic statistics on Facebook, the most popular of all the social networking sites. Over 10% of all internet users world wide visit Facebook. To put that number into comparison Reuters, which is seen as the trusted world wide site for news in the English language, pulls in on average only 0.35% of internet traffic. In simplest terms, Facebook pulls in 20 times the traffic as Reuters, and the numbers are similar when looking at MySpace as well.

The best part about getting traffic from these networks is the cost. It’s absolutely free traffic. For marketers who’ve used pay per click advertising to generate traffic, they see the value of this type of traffic immediately. Free targeted traffic can add so much to the bottom line of each of your marketing campaigns.

Another great thing about these sites is that the search engines absolutely love them because they give the search engines the one thing that they crave, FRESH CONTENT. These sites are updated many times per day each and every day. They tend to have tremendous page rank, and links to your site from one of these hubs is great for helping your webpage rank higher in the search engines.

What makes using these sites tough for marketers is that all of these sites don’t like marketers using them as a place to plaster their website and/or affiliate links. If you happen to go too far over the line, they tend to ban you, and that isn’t going to help you generate traffic.

So, that leads us to the big question. How do you go about using these sites to drive traffic (FREE traffic) back to your website? Wouldn’t it be great if there was a step by step guide to show you exactly what you need to do and how to go about doing it?

I’ve found a comprehensive video series that shows you exactly how to do it. These 8 videos show you step by step exactly the plan that experienced marketers use to generate massive amounts of targeted traffic from these sites. The videos will show you everything, from first registering your username, setting up your profile, and customizing your profile with the purpose of generating traffic back to your money producing webpages.

Content Marketing, a Paint by Numbers Guide to Creating Your Best Content Ever

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Content Marketing has always been important in the online marketing world, but unfortunately, so many people are still looking for the shortcuts and shiny solutions that they miss this most important aspect of marketing, namely, putting great content on your website or blog, and distributing it to all the right places, in all the right formats, so it gets you exposure, leads, and sales.

Without a content marketing strategy, neither your SEO or your social marketing efforts will be successful, as social signals are critical to SEO success, and good social content is critical to your company or brand.

The problem, of course, is that it seems like WORK. That nasty four letter word most marketers are allergic to. But here’s a strategy we use called Content Arbitrage, that will do the following things for you:

-Take the best ideas from your head to the marketplace with the least amount of work
-Create killer “link sucking” content that will raise your site in the search engines
-Give you a constant stream of social zingers you can blast the web with
-Impress your clients and entice them to trust you and buy from you

So, here’s how it works, step by step.

1. Think of the best current idea you have about your product or service that you know your prospects would be interested in, Google it to find great ideas and tips about it.

2. Do some light keyword research, to determine how people would search for this particular information.

3. Create a title and description for your content, that includes the key word.

4. Record, or write out, your best thinking on the subject. Breaking it into steps often helps, “5 tips” or “top 5 mistakes” articles are always interesting to people.

5. Distribute your content to as many different places as make sense for your niche. Once you have a great article or recording, you can easily create a video, PowerPoint presentation, article, podcast, and info graphics.

6. Create a new page or blog post, incorporating your writing, info graphic, video, etc.

7. Advertise your new page or post on Facebook, Twitter, YouTube, LinkedIn, Google+, and any other social networks you participate in.

8. Rinse and repeat weekly.

This method will help you create your best content, get it distributed to places that have their own built in traffic sources, with links back to your site, and give you several great social postings for the next week or so.

The key to this strategy is time and consistency. While most other online marketers are still dabbling in “tip of the day” marketing, you can be implementing this solid strategy that, over time, can pay massive dividends.